06 Booking flow rebuild
A five-step booking flow that lost roughly a third of the people who started it. Rebuilt as a single page with real validation, it now loses far fewer.
The old flow validated on submit, so a mistyped date on step two surfaced on step five. Moving validation inline and collapsing the steps into one scrollable form removed most of the abandonment on its own.
The remainder was performance. The original bundle blocked interaction for several seconds on a mid-range phone; the rebuild ships a fraction of it and is usable before the fonts land.
1600 × 1000
1600 × 1000